Target Audience for Magazine

The target audience I aimed for was mainly at the male gender from the age of 18 and above with a job/regular income. This magazine has been aimed for the Indie/Rock genre represented through the image of the guitar and band Oasis. My target audience are people who are up for a good night - shown by the image of alcohol - and prefer to be at the centre of situations and around people. Fashion if of high importance to them as they want to be original but still in fashion. However, they still enjoy things that typical men like: 'Facebook', 'xbox360' and Top Gear.

I decided on this type of person as my target reader because I personally prefer the more original and less conventional style of magazine, however by making it more appealing to the male gender requires much more research into what they like/enjoy and look for when buying a music magazine. I also chose this target audience because it opened up more opportunities/ideas for the photo shoot and front cover as it allowed me to break some of the usual conventions that are typical for a music magazine.

What represented my target audience best and what their interests are and what probably helped me the most when developing my pages was my psychological profile as although this was basic and a generalised version of what my target reader was interested in, it gave me loads of ideas for each different page, photo shoot and editing and the style I wanted.