A music magazine follows in the same way, aiming to attract certain people through the type of music, advertisements, price etc.
From the start I knew I wanted to aim my music magazine at young males, with a reasonable income/students into the Indie style of music.
To get an idea of what this target audience would look for in a magazine I conducted a questionnaire to work out, what would attract them to buy the magazine, the pricing and what bands and other articles and information they would look for in a magazine.
Here are the questionnaires I asked:
Key: 1-10 refers to the number of people.
Do you buy magazines on a regular basis? (e.g. every other week)
Yes: 7
No: 3
What age category are you in?
Below: 1
15-25: 6
26-35: 2
36-45: 1
Above:
Do you tend to buy magazines that are monthly or weekly?
Monthly: 8
Weekly: 2
What genre of music do you enjoy listening to at the moment?
Rap/Hip-Hop: 2
Dance: 1
Pop: 2
R'n'B:
Indie: 4
Rock: 1
Do you tend to listen to one genre or a range?
One genre:
Range of genres: 10
Currently what is your favourite band or solo artist?
1: Kings of Leon
2: Muse
3: Muse
4: Coldplay
5: Kings of Leon
6: Muse
7: Alicia Keys
8: Arctic Monkeys
9: The Enemy
10: 30 Seconds to Mars
In a music magazine would you rather have a range of other topics such as film and fashion?
Yes I'd like a range: 7
No, I would not: 3
How much would you be prepared to pay for a music magazine?
£3: 4
£4: 5
£5: 1
Would you like to see in the magazine....
Just bands you're into: 1
Just different bands: 2
Bands that you like and different bands: 7
What magazines do you currently buy?
1: NME
2: Q
3: Q
4: NME
5: NME
6: Rolling Stones
7: Clash
8: Rolling Stones
9: Q
10: Rolling Stones
What radio stations do you listen to?
Kiss 100:
Capital 95.8: 2
Radio 3:
Absolute Radio: 1
NME Radio: 2
XFM: 4
Other:
This psychological profile of my target readers suggest all of what they enjoy doing and what they’re interested in, from this and my questionnaire it made me able to construct my magazine to specifically to what my target audience wants, likes and enjoys.
As I knew that my target audience enjoyed nights out, drinking, women and sex I made my Double Page Spread story solely around these things, which is an interview on Freddie Noble and how he’s enjoying life as a attractive celebrity. To attract my target audience to the story in particular I used a tag line to encourage them to read it:
“19 and Single. Sex and Rock’n’Roll? Who wouldn’t say no?!”
This would have drawn my target audience into my double page spread, as for my contents page I made it so it appeals for my target audience by making all the features to do with what they liked and enjoyed doing such as information of Reading Festival, Muse and Avatar – this was the main way I attracted my target audience to via the front page of my magazine as I included what features were in the magazine which would have encouraged them to buy the magazine. Also on my contents page, I included more images, one of another band and a solo artist. This would have attracted my target audience to this and made it more applicable because the band photo was obviously quite Indie due to their style and clothes which represent my target audience, and the other picture of a solo artist playing at what looks like a concert would have appealed to them because my target audience likes nights out, concerts and festivals.
I think I have been mainly successful making my magazine pages applicable to my target audience as I have focused in on what they like and made sure to include that in my pages, especially my contents and double page spread. I think I should have focused a lot more in making my front page appeal to my target audience as although it is, it doesn’t sell itself to the target audience as much as I wanted to do. The features on my front page to refer to what my target audience like and enjoy doing but I feel I could have made this stronger by advertising more aspects of what they like doing on the front page, making it appeal more to my target audience.
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